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                Let
                  Me Introduce You To One Of The Most Positive Marketing
                  Strategies Available In The Greater Sudbury Area
                   Robert Kirwan B.A.
                  (Math), M.A. (Education) 
                  Independent Education & Career Planning Agent
                   
                  rkirwan@youngcommunitybuilders.com 
                  
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                  behalf of Scotiabank and The Greater Sudbury Learning Clinic,
                  I would like to thank you for considering a sponsorship in one of most effective and positive marketing
                  strategies available to businesses, professional
                  practitioners and public-sector organizations that have goods
                  and/or services to offer students, parents and teachers of the
                  Greater Sudbury Area. 
                  
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    To provide incentives for
      young people to become more active in the community by:
      
        - Providing funding to cover the costs
          of supplies and expenses for selected projects and activities
          involving young people in the Greater Sudbury Area;
 
              
        - Providing public recognition of the
          accomplishments and achievements of our local youth; 
 
               
        - Generating more public awareness of the
          goods and service providers of the Greater Sudbury Area.
 
       
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              HOW WE PLAN TO GENERATE
            AWARENESS OF THE GOODS AND/OR SERVICES OF OUR SPONSORS IN THE
            FOLLOWING MANNER:  | 
         
       
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    WE WILL PROVIDE YOU WITH YOUR OWN ONLINE CORPORATE PROFILE 
          
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    An Online Corporate Profile
      will be created for each of our sponsors consisting of:
      
        - An overview of your company or
          practice along with a brief history;
 
             
        - The profile will include a
          general description of the goods and services you provide, with a
          special focus on those goods and services that would be of particular
          interest to students, parents and/or teachers;
 
               
        - A special interview section will be
          created to explain the career prospects of your business/profession
          and we will include information and advice from you for students who
          are thinking about pursuing a career in your field; 
 
               
        - The profile will include several photos showing your facility,
          your goods and services and your staff;
 
               
        - Links
          will be provided to your existing web site and emails;
 
             
        - All contact information such as
          phone, fax, address, hours of operation, etc. will be included;
 
            
        - A link to your corporate profile
          will be provided from the Home Page of the Young Community Builders
          Web Site;
 
             
        - SAMPLE: For a sample profile, visit
          the FANTASTIC FLOORS
          CORPORATE PROFILE
 
       
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    WE WILL PROMOTE SPECIAL DISCOUNTS AND INCENTIVES
      YOU WISH TO MAKE AVAILABLE TO STUDENTS, PARENTS AND TEACHERS 
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    A special section has been created on this web site where
      we will be listing special discounts and incentives that are being offered
      by our sponsors for students, parents and teachers.
      
        - You can specify to which target group your discount applies;
 
            
        - You can change your discount whenever you wish;
 
            
        - You can establish your rules and/or guidelines such as a person
          having to show a student card, a report card; a College of Teachers
          Card, etc.;
 
             
        - The main goal here is to allow you an opportunity to show
          students,  teachers and their parents and grandparents that you
          appreciate their support and that you would like to reward them for
          this support;
 
             
        - VISIT THE DISCOUNT SECTION
 
       
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      WE WILL HELP YOU INCREASE YOUR PROFILE IN AREA SCHOOLS 
        
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      We will be making regular and continuous contact with elementary and secondary schools throughout
      the region all year long as we promote the Young Community Builders
      Program and gather information about the activities involving young
      people. While we are doing this we will take every opportunity to increase the profile
      our sponsors within these schools as follows:
      
        - If you would like to get involved in the sponsorship of certain school
          activities during the year, we can extend the offer on your behalf when
          we come upon opportunities;
 
             
        - If you have goods and services that fall under the category of
          "school supplies" we will make sure that school
          administrators are aware of your products and try to make arrangements
          for you to increase your share of this market;
 
             
        - If you have promotional pamphlets and/or brochures, we will
          distribute these for you during our visits to the schools. Some of the
          items may be included in the newsletters as inserts, while others may
          simply be left in the staff rooms;
 
         
        - We will be providing the Student Councils with special incentives
          and prizes, including cash sponsorship donations so that they can
          achieve their goals in the area of school spirit development and
          community involvement;
 
             
        - We will consider other ideas for promotion that you may have.
 
       
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      WEEKLY RADIO SHOW
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      You will be invited to appear once every month or two on The Learning
      Clinic Education Forum, a weekly radio show that airs every Monday night
      from 6 to 8 p.m.on CKLU 96.7 FM. The show is hosted by Robert Kirwan. You
      will be interviewed to provide insight to our young listeners who may be
      interested in pursuing a career in your particular field. This will raise
      your profile further among students, parents and teachers.
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      WE ALREADY HAVE AN EFFECTIVE STRATEGIC PLAN IN PLACE TO
      PROMOTE THE
      PROGRAM 
        
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      In addition to everything listed above, we have developed an effective strategic plan
      that includes several other methods which will be designed to give maximum
      public exposure and awareness to the Young Community Builders Program,
      including:
      
        - An article will be done for every project that is undertaken through
          the program. These articles will not only be posted on the Young
          Community Builders web site, they will be sent as press
          releases/announcements to the local media. It is expected that many of
          the projects will be published in one or more of the newspapers and on
          television, thus giving increased publicity for the program throughout
          the City of Greater Sudbury.
 
           
         
        - The Vision Paper: An article on education appears every week in The
          Vision Paper. This community paper is mailed to all households and businesses in
          Valley East every week. It is estimated that people of Valley East
          have direct or indirect contact with over 50% of the entire population
          of the City of Greater Sudbury through family, recreation and/or work. The Young Community Builders Program
          and web site will be promoted
          regularly in this column;
 
           
         
        - Valley East Today Community Web Site and Weekly Online News
          Magazine: This is published every week and is emailed to over 2800
          addresses throughout the region;
 
           
         
        - The Greater Sudbury Learning Clinic will promote the Young Community
          Builders Program as a way of motivating and inspiring students;
 
         
        - The Learning Clinic Education Forum weekly radio program will be
          promoting The Learning Clinic network and will feature special
          interviews with students who have been profiled as part of the Young
          Community Builders program.
 
             
        - We will take advantage of other opportunities that come up to
          promote the Young Community Builders Program
 
       
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    FULL PROGRAM SPONSORSHIP WITH DISCOUNT INCENTIVES 
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        - The annual fee for becoming a Full Sponsorship with discount
          incentives will be $1800 plus GST.
 
            
         
        - You may choose to pay in one lump sum payment or you may pay with up
          to six post-dated cheques. 
 
             
        - If you wish, you may determine an amount of money that you will
          budget to sponsor individual projects in accordance with the
          following: 
 
             
       
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    PROGRAM SUPPORTER 
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        - You may choose to participate as a General Program Supporter.
 
             
         
        - The Annual Fee for becoming a General Program Supporter is $1200 plus
          GST
 
              
         
        - You may pay your sponsorship fee all at once or with up to six post-dated
          cheques.
        
 
       
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