FEATURE ARTICLES

ESTABLISHING A 
CORPORATE IDENTITY 

The Hanmer Valley Shopping Centre has always had character. The following articles will give you some idea of how this character has developed over the years. As you read stories you will soon discover that the Hanmer Valley Shopping Centre is much more than just a place to purchase goods and services.

Robert Kirwan
Manager of Marketing & Public Relations
Hanmer Valley Shopping Centre

  
Snow Removal Crew Up By 5 A.M. Every Time It Snows

Val Mazzuca, owner of the Hanmer Valley Shopping Centre has always been proud of the condition of his parking lot, especially during the winter months. However, it doesn't take care of itself. Whenever the weather forecast is for snow, Val will be up at 4 a.m. to the conditions outside. 

If there is even a trace of snow on the ground, he and his cleaning crew will find themselves behind the wheel of plowing equipment by 5 a.m. in order to have the lot clean and ready for customers who begin to arrive anytime after 8 a.m.

In order to accomplish the task in as short a time as possible, the crew requires a great deal of team work. Jim Curry, Dan Souliere, John Lancia, Larry Pharand and Val have been working together long enough that they seem to know exactly what each other is doing all of the time.

Once the snow is removed from the main parking lot area to the spare lot, it is then piled up to make room for the next snowfall.

When winter storms hit the area, it is not unusual to see the equipment in use for as many as 15 to 20 hours at a time as the men take shifts and do what has to be done to get the task completed.

Toys For Kids and Food For Good Neighbours Being Collected At The Hanmer Valley Shopping Centre This Christmas Season

The familiar FOOD BANK DEPOT is in place at the Hanmer Valley Shopping Centre just outside Desjardins' Food Basics. Each year the mall assists the Good Neighbours Food Bank of Hanmer in making Christmas just a bit more special for needy families of the area. The Toys For Kids Gift Tree contains "tags" with ages of boys and girls from families who depend on the Food Bank. Shoppers are encouraged to purchase a suitable gift and then leave it "unwrapped" inside the Food Bank Depot so that a representative of the Good Neighbours Food Bank can pick it up and make sure that it is received by a child in time for Christmas. The depot is also encouraging shoppers to leave items of food which will help stock the shelves of the Food Bank during this important time of the year.
Centre Court At the Mall Is The Place To Be Every Afternoon To Discuss Politics of The Day
The first Mayor of Valley East, Mr. Raymond Plourde, second from the right, is shown having a conversation with several of his friends during one of the "Afternoon Council Sessions" that are held daily in the Centre Court Sitting Area at the Hanmer Valley Shopping Centre. The gentlemen enjoy their afternoon conversations with friends and acquaintances as they discuss everything under the sun. The mall has developed a very community-friendly image over the past couple of years, making this a true community centre for young and old alike.

Groceries For A Year Presented By Desjardins' Food Basics As Part of Valley East Minor Baseball Sponsorship

Garry Shyminsky, on the left, and Ken Desjardins, owner of Desjardins' Food Basics in the Hanmer Valley Shopping Centre, congratulate Patty Crites, the winner of the Valley East Minor Baseball "Win Groceries for a Year" contest which was drawn on September 16, 2006. The Valley East Vipers Baseball teams would like to thank Ken Desjardins and Desjardins' Food Basics for all the help and support this past baseball season.
Keep The Spirit Alive Contest Is Being Well-Received By Local Residents 

   The "Keep The Spirit Alive Contest" was only introduced to the community during the month of June, and already it is picking up momentum as residents not only like the idea of winning valuable prizes, but they also are thrilled about the fact that they can do their small part to help improve the overall community spirit in Valley East.

   Three community-minded local businessmen have teamed up to begin a “Keep The Spirit Alive Campaign” and they are inviting all residents to help them spread the message that Valley East is a great place in which to live!

   From left to right in the photo: Mike Lemieux, owner of Hanmer Home Hardware, Robert Kirwan, Publisher of the Valley East Today Community Web Site and Online Weekly News Magazine, and Ken Desjardins of Desjardins’ Food Basics announced the launch of the campaign during a press conference which was held at the Hanmer Valley Shopping Centre.

   In explaining the purpose of the initiative, Kirwan explained, “We want to let everyone know that Valley East is a town where you can still find that “old style community spirit” mixed with a modern lifestyle that fits right in with the 21st Century. There are a lot of good things happening in Valley East and it is about time that the rest of the people in the City of Greater Sudbury knew about it too! Furthermore, it is also time to let the rest of the province know that if anyone is looking for a place to live and raise a family, or a place to retire within the City of Greater Sudbury , they need look no further than Valley East .”
  
   In order to help get this message out to the rest of the “world” the people of Valley East are being asked to take part in a massive communication strategy using the power of the internet. 

   Everyone participating in this campaign will have a chance to win a “Grand Prize” consisting of 100 Lotto 649 tickets for the New Year’s Eve Draw on December 31, 2006 . What a way to celebrate the New Year by winning the big prize with one of those tickets!

   Runners up will receive other valuable prizes, including “two” mountain bikes donated by Hanmer Home Hardware, $300 in groceries from Desjardins’ Food Basics, More prizes from other local merchants may be announced in the coming weeks before the contest ends. 

   In order to qualify for these prizes, all you have to do is register to receive the Valley East Today Weekly Online News Magazine. Every month from July until the end of December, ten names will be drawn at random from all of the people registered to receive the publication. Those ten people will qualify for our final draw which will be held on Christmas Eve. The winners will be announced in the December 26 issue of Valley East Today!

   Once you register, the Valley East Today Online Weekly News Magazine, which is currently being received by over 2000 people, will be sent directly to your email address every Tuesday.  Not only will you qualify to win the 100 Lotto 649 tickets or other runner up prizes, but more importantly, you can help us  “Keep the Spirit Alive” by forwarding Valley East Today to everyone on your own personal mailing list. By using the power of the internet, we can let tens of thousands of people know about Valley East every week.

  
BIGGEST GRAND OPENING IN THE HISTORY OF HART STORES DREW THOUSANDS OF CURIOUS SHOPPERS

It was a very spectacular Grand Opening with plenty of dignitaries on hand for the Opening of the Hart Department Store at the Hanmer Valley Shopping Centre on March 30, 2005. The Official Ribbon Cutting Party is shown above. From the far left we have: Andre Rivest, Councillor of Valley East; Former Mayor Ray Plourde; Former Mayor Howard Armstrong; Current Mayor of the City of Greater Sudbury, Dave Courtemanche; Owner of the Hanmer Valley Shopping Centre, Val Mazzuca; Manager of the Hart Store, Rod Groulx; President and CEO of Hart Stores Inc., Michael Hart; Director of Store Operations for Hart Stores Inc., Michel Lussier; Co-owner of the mall, Violet Mazzuca; Former Mayor of Capreol and Regional Chairman, Frank Mazzuca; Former Mayor of Valley East, John Robert; and MPP for Nickel Belt, Shelley Martel. 
     

ARTICLES ON HART DEVELOPMENT PROJECT

     
Opening of Hart Department Store Is A Perfect Example Of The Tipping Point Philosophy

Full Story>>>>>

  
“To All Residents of Valley East & Capreol, We Truly Thank You For Making Our Dream Come True,” Val and Violet Mazzuca  

Full Story>>>>>

  
Ground Breaking Ceremony Honoured Community Builders

Full Story>>>>>

   

OPENING OF HART WILL SIGNAL A GIANT LEAP FOR VALLEY EAST

Full Story>>>>>

    
Hart Officials Examine Construction Progress in January 2005

Full Story>>>>>

  

PRICES THAT ARE OUT OF THIS WORLD WILL HIT VALLEY EAST WHEN HART DEPARTMENT STORE OPENS ITS DOORS FOR THE BIGGEST GRAND OPENING IN THE HISTORY OF THE COMPANY!

Full Story>>>>>

     
HART EXPANDS ITS ONTARIO PRESENCE WITH NEW STORE IN THE HANMER VALLEY SHOPPING CENTER

Full Story>>>>>

  
Hart IT WAS A VERY GRAND OPENING INDEED

Full Story>>>>>

  

NEXT BUS RUN FROM CAPREOL TO DESJARDINS' FOOD BASICS ON AUGUST 8 

Free Bus Transportation From Capreol to Desjardins' Food Basics On The Second and Last Tuesdays of the Month
Ken Desjardins, owner of Desjardins' Food Basics began his twice monthly free bus transportation program from Capreol to his grocery store on Tuesday, July 11, 2006. A total of eight people took advantage of the service on the first day. Ken expects that the numbers will eventually peak at about 15 to 20 people over the next couple of months. 

For an indefinite period, on the SECOND and LAST Tuesdays of each month, a bus will bring shoppers to Desjardins' Food Basics, absolutely free of charge.  Now that the Capreol Freshmart Store has closed,  there are many people who will have difficulty finding transportation to do their shopping, so Ken has decided to extend this free bus service for as long as there is a demand. 

The bus will pick up at the Capreol Curling Club at 10 a.m. From there it will proceed to the C.N. Yard, Dennie Street , Coulson Street , and then make one stop at Christa Court in Hanmer, before arriving at Desjardins’ Food Basics at approximately 10:30 . The bus will depart from the mall at 12 noon , returning to the same stops. This will give people 90 minutes to do their shopping. Once again, this service will continue on the SECOND and LAST Tuesdays of every month. The next scheduled run is Tuesday, August 8, 2006. 

  
Moving Into A New Home or Apartment In Valley East or Capreol? Don't Forget To Pick Up Your "Welcome Home Gift Basket" 

When it comes to people who are new to the community, there are two business owners who tend to meet them all. Of course we are referring to Mike Lemieux, who along with his brother, Mag Lemieux, own Hanmer Home Hardware, and Ken Desjardins, owner of Desjardins' Food Basics.

"Everyone moving in to a new home or apartment has a need for cleaning and repair supplies as well as start-up groceries," explained Mike Lemieux. "So Ken and I decided that we would put together a basket of 'goodies' to give as a gift to all newcomers to Valley East as our way of saying 'Thank You for choosing our town' and to give them a hand with settling in."

Ken Desjardins owns and operates one of the busiest grocery stores in the entire City of Greater Sudbury, so he has definitely noticed the impact of new home owners in the community. "When it comes to stocking up the shelves after moving into a new home, we know it is expensive. We also know that those first few days are days when you are constantly discovering additional items for your shopping list. The Hanmer Valley Shopping Centre is a great place to come to pick up just about everything you need to make your move complete, so we wanted to say thank you for your support."

Anyone who has moved into a new home; purchased an older home; or moved into an apartment in the Towns of Valley East or Capreol since July 1, 2006, is encouraged to drop in to see Mike Lemieux at Hanmer Home Hardware in the Hanmer Valley Shopping Centre. He will answer any questions you may have about the community and make sure you receive your gift basket. Several other mall merchants will be adding to the gift basket with items of their own, including Dixie Lee Restaurant which will be providing you with a $25 gift certificate so that you can eat out after your move in.

For More Information on the Welcome Home Gift Basket
Call Mike Lemieux at (705) 969-7000
or email Robert Kirwan at robert@kirwan.ca 

WE WOULD LIKE TO WELCOME THE FOLLOWING PEOPLE
WHO HAVE RECENTLY MOVED INTO VALLEY EAST

Patti & Sean Carroll Juliet Wice Devra Kneblewski
Pascal & Lynn Lapointe Michel & Nicole Lavallee Arik Theijsmeijer & Melanie Hunt
Michael & Paulette Gies Julie & Steve Smeltzer Jackie & Eddy Dutrisac
Dan Beatty Jennifer Del Papa Greta Lane
Dave Patry Eileen Williams Sharon Neelands
Daniella Stuewer Norm & Diane Lefebvre Steve Arsenault
Dan Rose Joan Dufour Dan & Tina MacNeil
Mary & Dennis Hull Verna Raciborski Marc & Judy Paquette
Luc Jennings Tim Ranger & Amanda Labelle Linda & Emanual Brunet
  

  

  

Big Daddy Radio 103.9 Comes To The Hanmer Valley Shopping Centre For Special Sales Event

Remote Broadcast Can Be A Lot of Fun For Shoppers

Tina Bouffard, owner of Billie Jeans and Del Nellyn's Ladies Wear in the Hanmer Valley Shopping Centre, spends a few minutes chatting with Ross Anthony during her three-day Annual Half-Price Sale which was held from August 11 to 13. 

Ross is better known as the host of the Big Breakfast on Big Daddy with his co-host, Carrie-Ann.

During the four-hour remote promotion, special reports were aired on the radio station providing listeners with information about the big sale being held at Billie Jeans and Del Nellyn's Ladies Wear.

 

Valley East is the place to be!

Miryâm Lapierre-Giguère, shown in the photo with her husband, Eric, grew up in Azilda, and moved down south for 6 years due to employment.

"When the opportunity to move back to came knocking, my husband and I jumped on it," she explained. " I never envisioned myself living anywhere else but Azilda. As we started house shopping we couldn’t find what we were looking for in Rayside Balfour. We decided to expand our search for houses. Little did we know how amazing the Valley was."

What impressed both Miryam and Eric was the fact that there were so many beautiful houses from which to choose and so many quiet neighbourhoods. 

"Even though the neighbourhoods are so quiet, everything is at your finger tips," she stated. " Sudbury all the time is so wonderful."

She continued, "We decided to buy our first home in Val Thérèse. The people here are just amazing. They are welcoming and ready to lend a hand if needed. I love the way every neighbour looks out for each other. I feel safe in my home in the valley. My boys always enjoy going to the park or the recreation centre. There are always things to do. My family and I are francophone. I find it very pleasant to go do my groceries and daily errands and always have someone around that speaks French.  Now with the new Canadian Tire being built, there is honestly no reason  to  ever leave the Valley. We never envisioned living here, but now  that we are here we can’t see ourselves living any place else but  Valley East."

Miryâm suggested that even though there is so much good to be said about the Valley, she hopes that something is done to keep the parks a bit cleaner. In fact, Miryâm echoed the comments of many other parents with young children who have also expressed concerns about the condition of the parks. She stated, " There is often lots of garbage and broken glass, and most of the time it takes a few phone calls to the city to finally get it cleaned up."

Besides the park issue, when asked for other suggestions on how to improve the community to make it even more pleasant for people like the Giguère Family, all she could think of were the following, " My three year old son would like for me ask Mr. Desjardins of Desjardins' Food Basics to get small grocery baskets or baskets with three holes to fit both my boys so they can shop along with their mom. That would also make my shopping experience more enjoyable. I also think all signs in the mall and  everywhere in the Valley should be bilingual. Besides that there isn’t much else I would change about the Valley. I think everyone in Valley East is doing their part and doing a fine job of it, to make this the best place to live in the City of  Greater Sudbury."

Valley Plaza Barber Shop Gets Into The Christmas Spirit With Holiday Decorations

Claude Chenier, owner of the Valley Plaza Barber Shop, is shown taking care of one of his clients while all other chairs in the establishment are filled. The Valley Plaza Barber Shop is one of the most popular hair care centres in Valley East, due in large part to the attention Claude, his wife Linda and their entire staff pay to customer service.

The Valley Plaza Barber Shop is always decorated according to the season, making this a welcome place to simply stop by and share some conversation with friends.

Check out the decorations next time you are in the Hanmer Valley Shopping Centre or call 969-4020 for an appointment.

Taking Own Photos With Santa Claus Is An Idea That Is Much Appreciated By Local Parents
An unidentified young boy enjoying his candy cane sits patiently with Santa Claus while his parents take several photos in an effort to get the perfect picture to save forever. This is the second year that the Hanmer Valley Shopping Centre has instituted a policy which allows parents and grandparents to take their own photos with Santa. It was done in an effort to save money for parents who normally must purchase expensive packages from professional photographers in most malls. Judging by the positive feedback, this is a policy which is likely to remain in place at the mall for some time to come.
  

Grade 5 Students From Redwood Acres Sing Christmas Carols At The Hanmer Valley Shopping Centre

Visitors to the Hanmer Valley Shopping Centre were treated to some wonderful singing by close to 70 Grade 5 students from Redwood Acres Public School on Thursday, December 14, 2006.
The students stopped by the mall after first entertaining the residents at the Elizabeth Centre in Val Caron. Before arriving at the mall, however, they did make one very enjoyable stop at Harvey's in Val Caron.
Grade 5 Teacher, Mrs. Kaitlin Lemega watched as her students as well as those from Ms. Nadene Houston's and Carole Burke's classes sang for almost 30 minutes in the centre court area of the mall.
The very well-behaved and polite students were great ambassadors for Redwood Acres. Everyone in the mall who heard them commented on their tremendous self-discipline and on the way they handled themselves while in this public venue. After the show was finished, many of the students took time to say hello to one of the most attentive listeners in the audience. Below, several of the students are shown with Klondike, a seeing-eye dog who accompanied one of the visitors.
  
Living Well Chiropractic Conducts 11th Annual Food & Toy Drive For Good Neighbours Food Bank

Wayne Nepssy, 2nd from the left, gratefully accepts the donations of cash, food and toys from Dr. David Welsh and Dr. Ghislaine Landry of the Living Well Chiropractic Office in the Hanmer Valley Shopping Centre. Sandra Paquette, one of the two office assistants (Nadine Dussault was absent when the photo was taken) is shown on the far left.

The donations were accepted from patients during the week of December 11 to 14. 

"Our food bank depends on annual drives such as this in order to stock up our shelves so that we can provide for the needy during the winter months," explained Nepssy. "Some of these donations will be given out during the holidays. The help and cooperation we receive from Living Well Chiropractic is very much appreciated."

Junior Grade Students From Immaculate Conception School Spend Their Saturday Morning Entertaining The Public
Mr. Luciano Ingriselli, Core French Teacher at Immaculate Conception School in Val Caron, is shown below playing his guitar to accompany the Grade 4 to 6 students who turned out on the morning of Saturday, December 16, 2006, to sing Christmas carols at the Hanmer Valley Shopping Centre.
The guitar and the drums were perfect accompaniments to the beautiful voices of the children as they entertained dozens of parents, grandparents, brothers and sisters, and shoppers who took time from their busy routines to enjoy the music.
The students form the School Choir. It was obvious to everyone that they came well-prepared. Their voices projected down the busy corridors as shoppers and merchants alike welcomed their wonderful contribution to the "Spirit of Christmas" on one of the busiest shopping days of the year.
Hanmer Valley Shopping Centre Comes Out As One Of Most Courteous Areas Of The City In Sudbury Star Research

Two reporters from the Sudbury Star set out on a special project to find out where we would rank against other major cities of the world in the area of courtesy and politeness. Their motivation was a study released by the Readers' Digest in July  which compared 36 cities around the globe. Toronto came third behind New York City and Zurich, Switzerland.

The Star Reporters used the same scoring criteria that was used by Readers' Digest. They went into five of the busiest locations around the City of Greater Sudbury, including: Downtown Sudbury; the Hanmer Valley Shopping Centre; the New Sudbury Centre; Place Bonaventure Mall in Chelmsford; and the Rio Can's Power Centre. At each site the following situations were enacted and the reporters observed the actions of nearby shoppers:

1. They walked into the building behind people to see if they would hold the door open for them.

2. The bought small items from different stores and recorded whether the sales assistants said thank you.

3. They dropped a folder full of papers in different locations to see if anyone would help pick them up.

At each location, each of the above was performed four times. Each act of politeness was given a score of 1 with a 0 recorded if there was no act of courtesy shown. A perfect score was 12.

THE RESULTS

Downtown Sudbury came out in first place with a score of 11 out of 12.  The Hanmer Valley Shopping Centre was a close second.

Overall, the City of Greater Sudbury came in with a combined rate of 75% which would have placed us ahead of Toronto in 3rd place when ranked with the 36 other cities in the world.

Chad Salemink of Desjardins' Food Basics Is One Of The Reasons Why People Are Impressed With Politeness Level Of The People of Valley East

Chad Salemink, 24, is an employee of Desjardins' Food Basics. Chad's job is to collect and return shopping carts from the large parking lot outside and bring them back into the store for use by the close to 20,000 customers who come through the doors of the popular grocery store every week.

In his role, Chad comes into contact with hundreds of visitors to the mall every shift. If you follow Chad around you will see that he never hesitates to hold open doors, say excuse me, or demonstrate courtesy to people of all ages. In addition, Chad is quick to acknowledge others with a smile and a wave. Doing these "little things" comes naturally for Chad, as it does with so many of the store clerks and merchants of the mall. And in the hectic world in which we now live, it is definitely the little things that count.

Chad was recently featured in a special article in The Sudbury Star on July 10, 2006 for his success in the Building Bridges Program which is offered by Cambrian College to help students with developmental disabilities learn to find their way on their own. 

When he was young, doctors told his mother Colette that his developmental disabilities would prevent him from ever learning to read, write or ride a bike. Chad's determination proved the doctors wrong and he can now read at the Grade 5 level in French, the Grade 6 level in English and can definitely ride a bike. He also used the internet and communicates via email just like the rest of us.

After high school, Chad qualified for the Bridges Program at Cambrian and with a lot of hard work and continued determination finished with a 4.0 grade point average. The one-year program brought out a sense of confidence and independence in Chad that is shown in everything he does.

"I really want to thank Ken and Sandra Desjardins' for giving me a chance to work at their store," Chad stated. "I love what I do and enjoy meeting so many nice shoppers. They have been really good to me and everyone is so nice around here."

Well, Chad, on behalf of everyone in the community of Valley East, thank you for being one of the reasons why we are now known as one of the most courtesy areas of the region.

Community Living Greater Sudbury Presents Appreciation Plaque To Val Mazzuca
Dorice Dusty, Public Relations Director with Community Living Greater Sudbury is shown presenting Val Mazzuca with a special plaque of appreciation for the support the Hanmer Valley Shopping Centre has provided to the organization during the past several years.

"We have always been so grateful for the way we have been treated by the Hanmer Valley Shopping Centre," explained Dorice. "Val Mazzuca simply cannot do enough for us. Every time we want to set up a display, or put something on the bulletin board, all we have to do is ask. It makes it so much easier to help our clients when we have the support of such a leader in the community like Val Mazzuca."

The Community Living Greater Sudbury offices are now located at 303 York Street in Sudbury in the CNIB building. If you would like to speak to Dorice or if you have any questions you would like to ask, just call (705) 671-7181 Ext. 321. You can also visit their web site.

Workplace Wellness Is A Top Priority Among Store Owners of The Hanmer Valley Shopping Centre

The workplace wellness team from the Sudbury & District Health Unit was out in full force during January visiting the tenants of the Hanmer Valley Shopping Centre. Above, Lisa Froemmel, on the right, owner of Pet Palace, is shown putting up the special Workplace Wellness Calendar that was provided by one of the Team Members who is responsible for visiting the mall every month.

According to the Wellness Team, "The place where you work and the work you do can affect your health. How you feel can affect how well you do your job."

The Workplace Wellness team provides opportunities for skill building, education and support or consultation. They also help employers create and implement workplace policies that reduce the risk of injury and promote the health of workers.

For more information, contact (705) 522-9200 Ext. 290 or email workplaceteam@sdhu.com 

  
 
 

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