There is absolutely no question that the community of Valley East is in the middle of a tremendous growth period. We see new subdivisions and homes being developed all over the place, but the real indicators are that new schools and new businesses are being built in the community  –  true signs that we are on the verge of a population explosion like we’ve never experienced before.

It is now time to give Valley East an identity that will clearly demonstrate what our true nature is all about! When someone asks you to describe the community of Valley East , you want to be able to give them a short, quick answer that says it all and you need a simple but effective and identifiable logo that will be recognized as Valley East ’s own.

The City of Toronto recently unveiled its new branding campaign – Toronto Unlimited! The goal was to create a single Toronto brand and to develop a fresh new way of communicating the city’s strong and dynamic identity to the rest of the world. The signature line Toronto Unlimited, is meant to celebrate the unlimited potential of the people and the endless opportunities they offer in the city.
  

We need a starting point! So I am offering the suggestion above as the brand we should adopt for Valley East . VALLEY EAST – A PLACE TO GROW says it all. Growth implies progress and development, not only in a personal sense, but also with respect to business, community spirit, empowerment of our youth, etc. People are always saying that Valley East is a great place to raise a family; a great place to start a business; a great place for finding satisfaction in recreational, cultural or sports fields; in other words, it is a great place to grow and develop, regardless of your personal preferences or goals. Growth also means progress. If you are looking to improve yourself spiritually, intellectually, psychologically, socially, culturally, physically – or in any other way you can think of, Valley East will offer you that opportunity to achieve your goals and dreams.