When Ron heads out the door of his office into his new
showroom,
he often shakes his head at the turn of events that got him into
the automobile business in the first place. The accident that cost him his
thumb forced him
to lay off of construction during the healing process. It
was during that time
that he decided to go to Cambrian Ford to purchase a
new truck.
Since the truck had to be specially ordered and would take
three months,
Ron was offered a job as as sales man while he waited.
During this brief
stint, Ron discovered that he had a gift for selling
automobiles and trucks.
His ability to communicate with customers and find
them a vehicle that would suit their particular needs gave him a whole
outlook on the kind of career he would like to follow.
The truck eventually came in, but the owners of Cambrian Ford actually tried to keep him from finding out for a while longer
because he was doing such a good job and they didn't want to lose him.
Ron remained on the floor with Cambrian Ford...for another ten years
and the rest is history. Masciangelo Motors was created in 1993 and Ron's
love of automobiles has become legendary in the Greater Sudbury Area.
Ron attributes his success to a philosophy that has been the core of
his career. "My goal when I first meet someone is NOT to sell him a
car. My goal is to talk to him and find out what I can do to help. If I
can't help him, I let him know about other places which may be able to
help him get what he wants. I would never sell someone a car that is not
right for him.".
Ron and his wife, Bonnie, have lived in Valley East since 1970. They
have two children, Jeff who was born in 1974 and Jennifer, born in 1978. Both children are involved with the business.