PROMOTING LOCAL BUSINESS

  
One of my main objectives in creating the Valley East Today Community web site was to help residents become more aware of the goods and services that are available to them from local merchants. 

My goal is to eventually have all of the businesses featured on this web site with at least a corporate profile and contact information on the Business Directory section of Valley East Today.

If you are interested in providing goods and services to the people living in the community of Valley East, I would be only too happy to discuss your needs and then determine if we can help you through some of the strategic marketing options we are able to provide at this time. 

  
GENERAL MARKETING PACKAGES
In order to give you an idea of the general marketing packages available, I am providing you with the following options at this time. Keep in mind that since the needs of each business and/or organization are different, the following packages have some flexibility that can be built into them to accommodate those unique requirements.
 
PUBLIC IMAGE PROMOTIONAL PACKAGE
This package is for businesses and organizations that provide goods and/or services that meet the needs of families with respect to education, learning or quality of life enhancements.

The features of this package include:

bulletA special Corporate Profile Page will be created for your business or organization. This page will contain an introductory business profile with several photos and features of your company. It will also contain all of the pertinent contact information along with links to email addresses and to your existing web site, if you have one. 
bulletA new feature article will be published for your company each month in Valley East Today providing the public with information and increased awareness about one or more of the goods and services available through your company. The article may contain one or two appropriate photos and/or logos to make it more effective. The publisher of Valley East Today will be responsible for meeting with you and writing the article. The complete feature article will be posted in the main body of the weekly online news magazine for two weeks. It will also be posted in the Business Section for the entire month. Finally, it will be added to your Corporate Profile Page and will remain there for future reference. After twelve months you will have up to twelve different feature articles about your business. You may then select one of them to be published each month in Valley East Today or continue to come up with new articles each month thereafter. 
 
bulletA half-page article will be published in The Vision Paper announcing to the public that your business or organization has become an official sponsor of Valley East Today. The article will expand upon the main services you provide to the local residents and encourage readers to visit your section of Valley East Today for more information.
 
bulletA 1/4 page Display Ad will be created for your company or organization. This display ad will be posted in several appropriate sections of Valley East Today, including the main body of the online weekly newsmagazine, the Business Page, at the beginning of the Business Directory, and among the weekly online human interest articles. The display ad will link directly to your Corporate Profile Page.
bulletWe will display and distribute your company brochure in the office of Valley East Today which is located in the Hanmer Valley Shopping Centre. We will take advantage of every opportunity to recommend your company and distribute your promotional materials to prospective customers.

The cost for this promotion:

bulletA one time set-up charge of $300 will invoiced to prepare the Profile Page, create the display ad and to write and publish the introductory article for The Vision Paper.
 
bulletAt the beginning of each month you will be invoiced an all-inclusive charge of $150 for the promotional services outlined above.
 
bulletThere is no contract to sign. You will be free to discontinue this agreement at any time with a minimum of one month's advance notice in writing.
 
bulletThe first invoice will will include the fees for the set-up as well as the fees for the first and last month. The total will be $600 plus GST.
 
bulletThe invoice for the second and subsequent months will be $150 plus GST.
 
bulletThe monthly fee will be guaranteed to remain at this level for a period of at least twenty-four (24)  months.
bulletNOTE: If you do not have an existing web site, we can design one that can be incorporated into your Profile Page for an additional one time charge of $300 plus GST.
 
CORPORATE WEB SITE DESIGN PACKAGE
If you do not yet have a web site for your business or organization, we are prepared to offer the following service if it meets your needs:
 
bulletWe will design and store a special corporate web site section for your business or organization. This web site will contain appropriate information, photos and logos about your business.
 
bulletA 1/4 page Display Ad will be created for your company or organization. This display ad will be posted in several appropriate sections of Valley East Today, including the Business Page and at the beginning of the Business Directory. The display ad will link directly to your web site.
bulletWe will display your company brochure in the office of Valley East Today which is located in the Hanmer Valley Shopping Centre. We will take advantage of every opportunity to recommend your company and distribute your promotional materials.
 
bulletYou can visit any of the following to see samples of web sites that have been done for some of our current clients. These demonstrate the style of web site that we are prepared to design for you.:
  
Fantastic Floors
Ron Gladu Photos
Masciangelo Motors
Heatwave Tanning Salon
Sole Mates Family Footwear
Hanson Family Dentistry
 
bulletThe one time cost of designing a web site similar in nature to those above is $300.
 
bulletThe cost to store, maintain and promote your web site on Valley East Today is $75 plus GST per month. You will be invoiced an amount of $225 plus GST at the beginning of every three month period. 
bulletThe monthly fee will include making minor alterations to your web site when requested. Every three months, upon payment of your quarterly fee, you will have an opportunity to request major changes and/or additions to the web site
bulletYour first invoice will consist of the charge for the design of the web site plus the first quarter monthly fee. (total of $525 plus GST). After that you will receive another invoice every three months.
bulletThe monthly rate will be guaranteed to remain at the same level for a minimum of twenty four (24) months.
   
BUSINESS DIRECTORY PROMOTION
bulletThe Valley East Today Web Site contains a Business Directory (Click Here)
  
bulletOur ultimate goal is to eventually have this section include a corporate profile and contact information for all businesses, professional service providers, and organizations serving the community of Valley East.
  
This will be one of the sections that is highlighted and promoted on Valley East Today and in all other strategic marketing initiatives employed by the company.
  
The Business Directory is expected to become a main source of reference for the people living in Valley East. 
  
All advertisers included on the Business Directory will be recognized as being the primary sponsors of Valley East Today since advertising revenue generated from this section will be the main source of funding for the publication.
  
bulletA special Corporate Profile Page will be created for your business or organization. This page will contain an introductory corporate profile with several photos of your company. It will also contain all of the pertinent contact information along with links to email addresses and to your existing web site if you already have one. 
bulletA 1/4 page Display Ad will be created for your company or organization. This display ad will be posted in several appropriate sections of Valley East Today, including the Business Page and at the beginning of the Business Directory. The display ad will link directly to your Corporate Profile Page.
bulletGo to the following link for Fantastic Floors to see the kind of Corporate Profile that you can have done for your business on the Business Directory.
  
bulletThe Annual Fee for the Business Directory package, which includes the development of a Corporate Profile Page similar to Fantastic Floors for your business, displaying all of the contact information, and establishing links to your existing web site and/or email address is only $400 plus GST.
 
bulletWhen you renew your Business Directory Package for another year, we will make any changes or revisions (including changing photos) at no additional cost. 
 
bulletIf you would like to make changes to your Corporate Profile Page during the year, you simply have to contact us and we will make the necessary arrangements. There will be a flat service charge of $50 for all changes which take up to one hour to complete, plus $60 per hour for any time over one hour. The fee will be determined by the time taken for travel to and from your business location as well as time necessary for taking photos, writing text, etc. It is expected that most changes can be made over the internet simply by having you send the request.
   
bulletYour participation in the Business Directory will help current residents and those who may be considering becoming new residents to get a better understanding of the scope and nature of the commercial sector of Valley East and will also give your particular business a higher profile in the community.
  

Robert Kirwan, Publisher of Valley East Today
Contact me if you would like to discuss your options

   

FOR ADDITIONAL READING ABOUT HOW A MARKETING AGENT CAN HELP YOUR BUSINESS

 
 

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Valley East Today is published by
Infocom Canada Business Consultants Inc.